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Zero car sales grow in Brazil in the first quarter of the year

Sales of zero-kilometer cars in Brazil showed significant growth in the first quarter of 2024. 

According to data from Fenabrave, there was an increase of 10.66% compared to the same period last year, with 483,303 units sold at dealerships.

Market highlights

Pickup trucks and light commercial vehicles led the growth with an increase of 17.22%, while the car segment grew by 8.93%. 

Volkswagen stood out in this quarterly comparison, with the Polo model leading sales with 26,580 units sold in the quarter.

The Fiat Strada, which was the leader last year, is now in second place with 26,580 units sold in the first three months of the year. The Fiat Argo remains strong, but with 18,053 units.

Changes in the market

The scenario points to a change among the best-selling brands. Fiat, despite maintaining its leadership, lost 1.1% in the first quarter of 2024 compared to 2023, with 22.1% of the market.

Volkswagen, which was the third brand, is now second with 15.9% of the market share. 

Automotive aesthetics on the rise

The automotive aesthetics market is also growing every year. In 2021, automotive service franchises earned more than R$6.5 billion, 8.9% more than in the same period of the previous year.

Demand has been driven mainly by the greater care that owners take with their vehicles and also by the increase in sales of used vehicles.

Prospects for the future

The sector is expected to continue growing throughout the year. Fenabrave’s forecast is that sales of 0km cars will close December up 12% on the 12 months of 2023.

With the growing demand for new cars and the increasing attention paid by owners to automotive aesthetics, the Brazilian automotive sector seems to be on a path of continuous growth.

Tips for Buying a Zero Car in Brazil in 2024

And if you’re thinking of buying a new car in Brazil in 2024, here are some useful tips:

• Assess your lifestyle: Before buying a new car, understand your daily needs and your lifestyle
• Consider the cost: The high price is a factor that weighs on the decision for most people
• Check the car’s features: Give preference to safety features such as ABS brakes, airbags , traction control
• Plan your investment: Some classic options for those who want to buy a new car are financing and consortia
• Choose the right time to buy: The best opportunities are usually between September and February

With the growing demand for new cars and owners’ increasing attention to automotive aesthetics, the future looks promising for the Brazilian automotive market. 

So if you’re thinking of buying a new car in 2024, now could be the perfect time to do it. 

Remember to consider the tips above to make the best possible choice.